Why I Moved to The US to Build IVF Options: Lexie Magyar's Story Part II
Lexie Magyar - Co-founder of IVF Options For those of you who haven’t read my earlier post I’ll give you a quick recap – a devastating break-up and medical diagnosis in my early 30s led me to start IVF Options in Australia. The platform which provided transparent IVF price and quality information immediately resonated with patients, but market size and consolidation limited growth. I loved helping people on a daily basis and wanted to make a bigger impact so I began researching other countries that could benefit from what I was building. I visited the US on two business trips to meet with reproductive endocrinologists, clinic managers, pharmaceutical companies, finance companies, nurses, and patients across the country to learn about fertility treatment in America. I learned that the average cost of IVF in the US is $17,000 and that 74% of Americans do not have fertility benefits (meaning they need to pay for it themselves). Comparative